Amasar Rebrand Content Campaign

Led the full creative production for Amasar’s rebrand—an iconic local bakery evolving into a modern lifestyle brand. We delivered a multi-platform content package including website assets, commercial spots, and branded storytelling.

Client:

Amasar

Duration:

Format:

what we did:

Directed the creation of hero product shots, behind-the-scenes bakery visuals, lifestyle footage, and team portraits for digital and print use.

Shot across multiple days to capture seasonal and artisan bread-making processes with cinematic lighting and food-styling.

Client Relationship:

Worked closely with the branding agency and web developers to ensure visual cohesion across platforms. Built a post-production pipeline that allowed for client feedback rounds and asset variations (horizontal/vertical, Spanish/English).